Welcome to My Portfolio
Caraleya
Content Consultant and App Copywriter
Caraleya is a newly launched lifestyle and utility app designed to help users simplify all aspects of life and event planning while living thoughtfully. This project included multi-disciplinary marketing support for development, launch and growth. This included content and brand strategy development, crafting app copy, blog articles and creating visual assets to establish a cohesive brand presence and support user growth.
Taste of Cayman
Content Marketing Management
From pre-event hype and giveaways to on-the-day live coverage and post-event highlights, the project involved content management to plan and craft compelling copy, coordinate visuals, and engage a diverse audience across multiple platforms for one of the Caribbean’s largest culinary festivals.
Institute For Essential Care
Brand Development
The Institute for Essential Care is a counselling and mental wellness centre in the Cayman Islands dedicated to compassionate, evidence-based support.
I designed a visual identity that blends clinical calm with Caribbean warmth—a balance of trust, empathy, and renewal. Through a symbolic logo and a restorative colour palette, the brand captures the essence of what it offers: essential care for the mind and heart..
A classic “Proxy Project” with Dart’s Marketing department as a consultant during a nine-month maternity cover. The project involved supporting content marketing efforts for a multi-brand, multi-industry portfolio including real estate, hospitality and lifestyle. I provided content planning and execution, mentorship and campaign coordination to ensure brand consistency and strategic alignment across channels.
Dart
Content Consultant & FTC Maternity Cover
News and Blogs
Freelance Writer
Update Coming Soon!
Olive Consulting
Rebrand and Digital Content Consultant
Update coming soon!
Island Primary
Marketing Consultant
Update Coming Soon!
