Taste of Cayman
Content Marketing Management
As the Cayman Islands' largest and most beloved food and drink festival, Taste of Cayman required a content strategy as vibrant as the event itself. I led social media and content management for the 2023 one-day festival and the evolved 2024 three-day festival that included a Black Eyed Peas concert. I developed a dynamic content calendar that celebrated restaurants, local and visiting chefs and the islands’ world-renowned culinary scene.
From pre-event hype and teasers to on-the-day live coverage and post-event highlights, I crafted compelling copy, coordinated visuals and engaged a diverse audience across multiple platforms.
The result? A highly engaged digital presence that helped drive ticket sales, amplify brand partners, and showcase Cayman’s food scene in its full flavour.
Year
2023-2424
Client
Cayman Islands Tourism Association via Tower Marketing
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Social Media Performance
Engagement increased by 40% with a 15% reduction in posts by focusing on higher quality content.
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Influencer Marketing Support
Coordinated with influencers to ensure seamless event coverage that was brand aligned.
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Email performance
Targeted promotional emails resulting in a 40% open rate, 15% higher than the industry average.
“The social media has been exceptional - one of the most seamless parts of the festival.”
— Former CITA President