Ariel Nikita is a versatile marketing consultant with over 10 years of experience supporting corporations. NPOs and small businesses.
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Behind the Musings

Hey! I’m Ariel Nikita - a versatile marketing consultant and the founder of Rebel Musings - a consultancy built to support the bold, the resourceful and the visionary business owners of our time.

The formative years of my career were shaped in corporations, NGOs and creative teams in the Cayman Islands, Jamaica, the United States and the United Kingdom. I’ve led and supported content and communications efforts across sectors like tech, real estate, hospitality and education before shifting to consultancy to work closer with the humans - not just brands.

From successful strategies to storytelling that sticks, I have experienced how smart, soulful marketing can transform businesses when done right—and made accessible.

What others are saying:

  • Ariel has worked with me on my project since early 2023, She's been an invaluable member of the Caraleya team and an asset to any project that may be privileged to have her!

    Joannah Small - Founder at Caraleya

  • It’s such a breath of fresh air to work with Ariel. Besides her good energy and positive mindset, she’s knowledgable and always up to date with the latest news and trends, which makes her work and insights spot on.

    Joanna Santos - Founder of Poster de Nata

  • I sought Ariel's branding services when I was starting my mental health business and the quality was just out of this world. Very creative, very professional - 100% satisfied and I would recommend Ariel to anyone who wants to promote their business.

    Dr. Shian O’Connor - Founder & Clinical Psychologist, Institute for Essential Care

  • Ariel is a skilled marketing professional and content creator with a sharp eye for strategy and storytelling. She is a team player with a results-oriented approach who is pleasure to work with.

    Andie Lumsden - Brand Strategist at Shiney Octopus

  • She is extremely thoughtful in everything she does, always available with a clear and well-thought-out perspective to ensure an approach has been carefully considered. I can’t recommend Ariel more!

    Anna Belsey - Consultant at Beaufort

  • What really sets Ariel apart is the time she takes to understand you, your business, goals and voice, and then tailors strategies that truly fit. She builds an approach that feels authentic and aligned, while also being strategic and results-driven.

    Akeel O’connor - Founder & Spiritual Coach at Cosmic Caterpillar

A top-down view of three people sitting around a laptop on a coffee table, with one person typing on the laptop, one taking notes in a notebook, and the third resting their hand on their lap.

Rebel Musings is designed to be a voice and a resource for small business founders and micro teams in need of a second pair of hands, a creative brainstorm or a luminated path forward. Whether through strategic consulting, AI-optimised toolkits or clarity-finding clinics, you’ll receive guidance and playbooks you can actually use—no gatekeeping, no guesswork.

The mission is to demystify and scale marketing so small businesses and their owners can show up with confidence and tap into their resourcefulness.

If you’re building something with heart and grit, tap in to be seen, heard and remembered.